How Travis Scott Took Over the Sneaker World Travis Scott’s Nike collaborations have become so enormously popular that selling them is hazardous to stores. I’m not kidding! For his latest sneaker, a take on the iconic Nike Dunk, Scott gave local skate shops first dibs on sales. This would seem to be a golden opportunity: all of Scott’s collaborative shoes attract a massive amount of attention and sell out instantly. And yet some retailers literally won’t bring the shoes into their stores. Labor, a New York City skate shop the size of a well-to-do Upper Westsider’s walk-in closet, was so overcome with interest it announced the shoes would never be in the store. “PLEASE stop the calls, dm’s, emails, etc., we are not going to respond,” the shop’s Instagram pleaded. “I've been privy to quite a few drops in my time where you think, ‘Yo, is the fever at the maximum level?’” says sneaker influencer, DJ, and consultant Kish Kash. “This one is beyond anything I...
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